Best Brand Licensed Fashion Accessories or Lifestyle Product or Range
Open to: All brand licensed fashion accessories of lifestyle products or ranges (including eyewear, jewellery, scarves, watches, handbags, luggage, footwear and headwear) launched into UK retail between 1 January 2024 to 31 December 2024.
Best Brand Licensed Food or Beverage Product or Range
Open to: All brand licensed food or beverage products (including fresh, ambient, dried, frozen, bottled or canned food stuffs plus non-alcoholic and alcoholic beverages) launched into UK retail between 1 January 2024 to 31 December 2024.
Best Brand Licensed Health & Beauty Product or Range
Open to: All brand licensed health and beauty products or ranges (including fragrances, bath and body, cosmetics, personal care items and vitamins) that were launched into UK retail between 1 January 2024 to 31 December 2024.
Best Brand Licensed Adult Apparel Product or Range
Open to: All brand licensed adult apparel products or ranges (including formal and casual wear, daywear, nightwear, underwear and sportswear) that were launched into UK retail between 1 January 2024 to 31 December 2024.
Best Brand Licensed Gifting Product or Range
Open to: All brand licensed gifting products or ranges (including gift-packaged products or kits, family games, greeting cards, calendars or stationery), that launched into UK retail between 1 January 2024 to 31 December 2024.
Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range
Open to: All brand licensed homewares, kitchen & tabletop products or ranges (including tableware, cookware, glassware, cutlery & utensils, storage and cleaning items) that were launched into UK retail between 31 January 2024 to 31 December 2024.
Best Brand Licensed Children’s Product or Range
Open to: All brand licensed products or ranges aimed specifically at children (including apparel, accessories, toys, games, publishing, furniture and home décor items) that were launched into UK retail between 1 January 2024 to 31 December 2024.
Best Brand Licensed Electrical & DIY Products or Range
Open to: All brand licensed electrical & DIY products or ranges (including SDAs, DIY & tools, home appliances, lighting and batteries, personal care products, smart tech & phones and sound, vision & computing ) that were launched into UK retail between 1 January 2024 to 31 December 2024.
Best Brand Licensed Home Decor Product or Range
Open to: All brand licensed home decor product or ranges (including soft furnishings, bedding, paint, wallpaper, furniture, textiles including kitchen textiles and bathroom) that were launched into UK retail between 1 January 2024 to 31 December 2024.
Inspired Innovation Brand Licensed Product or Range Award
This award recognises truly inspired product creation involving a brand licence. Entries can be for a single product, range (of any type) or experiential in nature. It can involve collaborations, but a brand licence (non-entertainment) has to be part of this.
The entry has to have been on sale or visible in the UK between 1 January 2024 to 31 December 2024 though it can have had a presence elsewhere in the world too.
All entries will be judged on their inspirational innovation. Products/ranges can be entered into this award as well as in another category – or it could be for something that doesn’t quite fit existing categories due to their inspirational nature.
Best High Street Fashion Brand Licensed Retailer Execution
Open to: All fashion retailers with a presence in the UK who have shown a commitment to retailing brand licensed merchandise for the period 1 January 2024 to 31 December 2024. This can either be for a specific activity or ongoing treatment, either bricks & mortar and/or online.
Best Department Store or Mixed Retailer Brand Licensed Retailer Execution
Open to: All department stores (individual store or group) or mixed retailers with a presence in the UK who have shown a commitment to retailing brand licensed merchandise for the period 1 January 2024 to 31 December 2024. This can either be for a specific activity or ongoing treatment, either bricks & mortar and/or online.
Best Supermarket Brand Licensed Retailer Execution
Open to: All supermarkets with a presence in the UK who have shown a commitment to retailing brand licensed merchandise for the period 1 January 2024 to 31 December 2024. This can either be for a specific activity or ongoing treatment, either bricks & mortar and/or online.
Best Specialist Brand Licensed Retailer Execution
Open to: All retailers with a specialism (other than in fashion) with a presence in the UK who have shown a commitment to retailing brand licensed merchandise for the period 1 January 2024 to 31 December 2024. This can either be for a specific activity or ongoing treatment, either bricks & mortar and/or online.
Best Licensed Heritage Or Institution Brand
Open to: All licensed heritage or institution brands (including museum, gallery, heritage, charity or visitor attraction brands) that have executed licensing activity (including in the UK) in the period 1 January 2024 to 31 December 2024.
Best Licensed Lifestyle Brand
Open to: All licensed FMCG non-food brands (including those brands hailing from automotive/travel, home goods, electricals, DIY, media, toy and sports goods’ brands) that executed licensing activity (including in the UK) in the period 1 January 2024 to 31 December 2024.
Best Licensed Design-led Lifestyle Brand
Open to: All licensed brands from design-based properties that executed licensing activity (including in the UK) in the period 1 January 2024 to 31 December 2024.
Best Licensed Food Or Beverage Brand
Open to: All licensed food, confectionery, beverage, restaurant or eating places brands that have executed licensing activity (including in the UK) in the period 1 January 2024 to 31 December 2024.
Best Licensed Fashion or Talent Brand
Open to: All licensed fashion or talent brands (including celebrities and ‘name’ brands from the world of sport, music, cookery, art/design or icons) that have executed licensing activity (including in the UK) in the period 1 January 2024 to 31 December 2024.
The Brand Licensing Ambassador Of The Year
This very special award is to acknowledge an individual (brand owner, licensor, retailer, licensee or supplier) who has contributed greatly to the brand licensing sector. We invite nominations from across the entire industry – licensors, licensees retailers or trade suppliers - for individuals who have contributed greatly to the evolution of brand licensing.
The Sustainability Brand Licensed Range Award
This award recognises and rewards a brand licensed products/range’s credentials on the sustainability front. Entries can be for a single product or range (of any type). It can involve collaborations, but a brand licence (non-entertainment) has to be part of this.
The entry has to have been on sale or visible in the UK between 1 January 2024 to 31 December 2024. though it can have had a presence elsewhere in the world too.
Products/ranges can be entered into this award as well as in another category .
The Rising Star Award
This award recognises and rewards excellence among ‘new to the brand licensing sector’ in the United Kingdom who have shown real potential in the continued evolution of the sector.
Open to all young professionals aged 35 or under (on 27 April 2025) with a maximum of five years working experience in the brand and lifestyle licensing sector. Nominations are sought from the entire industry for these special individuals from the retailing, licensor, licensee or trade supplier sides.