The B&LLAs 2025 reward brand and lifestyle licensing activity between 1st January 2024 and 31st December 2024.

These awards are not for entertainment or film-based licensing, they are for brand and lifestyle licensing. Entertainment, sport, music, gaming and film licensing are covered in The Licensing Awards that take place in September.

The B&LLAs are FREE TO ENTER and the entry procedure is entirely online. 

Full details of entering can be accessed from this site by clicking on the boxes below. All the criteria and categories you can enter are then explained and you will have the opportunity to upload imagery to support your entry.

For most of the categories you will be asked to register and create a password. Once you have done this it will mean that you will be able to save your submission and edit a entry right up to the deadline. If you haven’t registered with a password it will ask you to do this.

To get started on your entry simply click on the relevant box and follow the instructions.

 

The B&LLAs 2025 are now OPEN for entry. 

The closing date for entry submission is Thursday 6th March, 2025.

There are different entry forms/nomination procedures for the various award types…

The Product Award Categories are for specific licensed brand & lifestyle products that have been launched at retail (including in the UK in bricks & mortar stores and/or online) between 1 January 2024 – 31 December 2024.

The Retailer Award Categories are for retailers’ approach and achievements in the area of licensed brand & lifestyle merchandise over the last year (1 Jan 2024 – 31 Dec 2024).  For these awards, retailers may self-nominate while licensors and licensees may also nominate retailers.

The Property Award Categories are for specific brand & lifestyle licensed activity, some of which, at least, has taken place in the UK and Ireland for the period 1 January 2024 and 31 December 2024.

The Brand Ambassador Award  This very special award is to acknowledge an individual (brand owner, licensor, retailer, licensee or supplier) who has contributed greatly to the brand licensing sector. 

The B&LLAs Rising Star Award This NEW award recognises and rewards excellence among ‘new to the brand licensing sector’, those under 35, in the United Kingdom who have shown real potential in the continued evolution of the sector.

CLICK HERE TO ENTER

THE BRAND AND LIFESTYLE LICENSED PRODUCT CATEGORIES

CLICK HERE TO ENTER

THE BRAND AND LIFESTYLE LICENSED RETAILER AWARD CATEGORIES

CLICK HERE TO ENTER

THE BRAND AND LIFESTYLE LICENSED PROPERTY CATEGORIES

CLICK HERE TO ENTER

OTHER AWARD CATEGORIES

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