THE B&LLAs AWARDS 2025 FINALISTS

The B&LLAs 2025 Rising Star Award

Sam Billinghurst-Brown, retail and licensing associate, Retail Monster

Jessica Church, legal contracts manager, Iconix International

 

Matthew Gibson, head of partnerships and licensing, OddBalls Apparel

Jack Hendy, licensing development executive, Royal Horticultural Society

Monique Nijjer, brand manager, Beanstalk

 

PRODUCT AWARD CATEGORIES

Best Brand Licensed Fashion Accessories or Lifestyle Product or Range

Cath Kidston Bag For Life for Tesco from Solent Group

Cherry Coke Accessories Collection from Skinnydip

Ed Hardy Jewellery Collection from The Brand Stable

Goodyear Watches from Guardo

KFC Accessories Collection from Ink Clothing Glasgow

The National Gallery Jewellery Collection from Boodles

The National Gallery Leather Tote Bags from The Cambridge Satchel Company

Natural History Museum Floral Engravings Range from Fable England

Pusheen Accessories for Claire’s from Difuzed

Royal Horticultural Society (RHS) Collection from Radley

Sanderson Sock Collection from Pantherella

V&A Jewellery Collection for Oliver Bonas from Meller Designs

 

Best Brand Licensed Food or Beverage Product or Range

Baileys Chocolate Nut Range from Zertus UK

Baileys Cream Range from Arla

Hairy Bikers Range from Kimm & Miller

Hello Kitty Coffee Collection from Grind

Myprotein Dairy Range from Muller

Natural History Museum Range for Boots from IG Design Group

Peperami Cheese Toastie from Iceland Foods

Reese’s Ice Cream from Brand of Brothers

Royal Horticultural Society (RHS) Collection from The House of Sarunds

Seasonal SLUSH PUPPiE Collection from Fizz Creations

Sides Frozen Range from Iceland Foods

 

Best Brand Licensed Health & Beauty Product or Range

Historic Royal Palaces Royal Blossom Collection from Percy & Reed

Hot Wheels Bathtime Collection from Kokomo Studio

Kellogg’s Shower Gel Collection from Bubble T Cosmetics

Laura Ashley Christmas Beauty Collection for Boots from SLG Brands

Lyle & Scott Gifting Collection for Boots from SLG Brands

Morris & Co Handcare Collection from Neal’s Yard Remedies

The National Gallery Collection from Marks & Spencer

Nerf Gifting Range for Boots from H&A

NICCE Health & Beauty Collection from Corsair

Pepsi Read My Lips Cup Lip Balm from Amber House

Sara Miller London Savannah Bath & Body Collection from Heathcote & Ivory

 

Best Brand Licensed Adult Apparel Product or Range

Ford Menswear Collection from Percival

Goodyear Collection from Anti Social Social Club

Guinness Collection from UN:IK Clothing

Gulf AW24 Apparel Collection from 3GM

Kellogg’s Underwear Collection from OddBalls

Laura Ashley AW24 Sleepwear Collection from Next

Morris & Co Sleepwear Collection from Piglet in Bed

The National Trust AW24 Collection from Craghoppers

Oracle Red Bull Racing Collection for Abercrombie & Fitch from Merch Traffic

Scion Collection from Tu

University of Cambridge Activewear Collection from lululemon

V&A SS24 Collection from Love & Roses

 

Best Brand Licensed Gifting Product or Range

Cath Kidston Greeting Cards Collection from Ohh Deer

Eleanor Bowmer Gifting Range for Sainsbury’s from A2V

Hasbro Gaming Vintage Bookshelf Edition Board Games from WS Game Company

Kate Smith 2024 Greeting Cards & Gifts Collection from Moonpig

Morris & Co Stationery and Gift Range from The Great British Card Company

The National Trust Calendars & Wallplanner Collection from Carousel Worldwide

Natural History Museum Tales of the Earth Series: Ice Age Giants Coin Collection from The Royal Mint

Paper Salad Calendars and Diary Range from Danilo

Royal Horticultural Society (RHS) Adult Arts & Crafts Range from West Design Products

Royal Horticultural Society (RHS) Gift Range from Kimm & Miller

Royal Horticultural Society (RHS) Heritage Tea Lights and Wax Melts from Freckleface Home Fragrance

Transport for London Gifting Range for Kew Gardens

 

Best Brand Licensed Kitchen & Tabletop Product or Range

Cath Kidston Collection from Captivate Brands

Clarke & Clarke Collection from Next

Eleanor Bowmer Electric Coast Collection from Pure Table Top

English Heritage Kitchen Cabinets from The White Kitchen Company

Flash All-Purpose Roll from The Navigator Company

Laura Ashley Hedingham Dining Collection from Wegter

Lynsey Queen of Clean x Swan Collection from RKW

The National Gallery Tableware Collection from Marks & Spencer

The National Trust Explore & Treasure It’s Cake Time Collection from Toasted Crumpet

Royal Horticultural Society (RHS) Cottage Garden Range from Dexam

Sara Miller London Woodland Tales Collection from Portmeirion Group

Scion Collection from Habitat

 

Best Brand Licensed Children’s Product or Range

Goodyear Toy Range from Red Toolbox

Jeep Kids Apparel Range for Zara from Brand Alliance

Laura Ashley SS24 Girlswear Collection from Next

Liberty Fantasy Land Collection from Nuna

Natural History Museum Let’s Learn STEAM Kits from Galt Toys

Natural History Museum Personalised Preschool Childrenswear Range from My 1st Years

Royal Horticultural Society (RHS) Children’s Kits from West Design Products

SmileyWorld Childrenswear Range from H&M

Sophie la girafe collection for Boots from Poetic Brands

Squishmallows Children’s Technology Range from Lazerbuilt

Transport for London (TfL) Railway Collection from BRIO

University of Cambridge Children’s Publishing Range from Nosy Crow

 

Best Brand Licensed Electrical, Gardening & DIY Product or Range

Cath Kidston Bees Kitchen Appliances Collection from MyVQ

Cosmopolitan Pastel Beauty Electricals Collection from Arovo

English Heritage Lighting Range from Dar Lighting

Joules Lighting Range from Dar Lighting

Laura Ashley Lighting Range for B&Q from Dar Lighting

Liberty Coffee Collection from Nespresso

Morris & Co The Emery Walker Lighting Collection from Pooky

Royal Horticultural Society (RHS) Gifts for Gardeners Asteraceae Collection from Burgon & Ball

The Smiley Company Appliances Collection from Haden

Squishmallows Kids Battery Toothbrush from Ordo

Squishmallows Lighting Range from Fizz Creations

 

Best Brand Licensed Home Décor Product or Range

English Heritage Furniture Collection from The Branded Furniture Company

House Beautiful Ada Sofa Range from DFS

Jonathan Adler Rug Collection from Ruggable

Kelly Hoppen Homewares Range from Marks & Spencer

Laura Ashley 2024 Wallpaper Collection from Graham & Brown

Liberty Blinds and Curtains Range from Blinds 2go

The Met Furniture and Accessories Collection from Eichholtz

Morris & Co Collection from Habitat

Natural History Museum Treasures SS24 Collection from Dunelm

Royal Horticultural Society (RHS) Bedding and Home Furnishings Collection from Turner Bianca

Shabby Chic by Rachel Ashwell from Next

Style Sisters Homewares Collection for Tesco from Hunter Price International

Inspired Innovation Brand Licensed Product or Range Award

Ashmolean Museum Digital Art Displays from Artlume

Baileys Chocolate Dipped Meringues from Finsbury Food Group

Country Living Caravan from Barefoot Caravans

The Eden Project Mattress Collection from Hypnos Beds

English Heritage Stone Flooring Collection from Lapicida

Gulf Electric Mountain Bike from ASM

Harper’s Bazaar Wellness at Sea from Cunard

Laura Ashley Campod from Campod Caravans

Lynsey Queen of Clean x Swan Turbo Spin Mop from RKW

Natural History Museum Blooming British Afternoon Tea from Royal Lancaster London

Nissan Vehicles for Driving Empire on Roblox from Voldex

Southern Comfort Nutrition Range from Myprotein

 

RETAIL AWARD CATEGORIES

The Sustainability Brand Licensed Range Award

Ashkahn Roll Wrap Collection from Ohh Deer

The Eden Project Mattress Collection from Hypnos Beds

Happy Place by Fearne Cotton Collection with Fabacus from Nobody’s Child

The National Trust AW24 Apparel & Accessories Collection from Craghoppers

Natural History Museum Treasures SS24 Collection from Dunelm

Natural History Museum Let’s Learn STEAM Kits from Galt Toys

Royal Horticultural Society (RHS) Home Fragrance Range from Freckleface Home Fragrance

Royal Horticultural Society (RHS) Plantable Calendar and Cracker Range from Willsow

The Smiley Company Yin Yang Collection from Eastpak

WWF Oceans and Fragile Earth Collections from Carousel Worldwide

 

Best Fashion Brand Licensed Execution

Abercrombie & Fitch

FatFace

H&M

Next

Primark

Pull & Bear

Uniqlo

Urban Outfitters

Zara

 

Best Department Store or Mixed Retailer Brand Licensed Retailer Execution

B&M

Boots

Home Bargains

John Lewis

M&S

TK Maxx

Very

 

Best Supermarket Brand Licensed Retailer Execution

Asda

Iceland

Lidl

Morrisons

Ocado

Sainsbury’s

Tesco

Waitrose

 

Best Specialist Brand Licensed Retailer Execution

B&Q

Blue Diamond

DFS

Dunelm

Habitat

Moonpig

Superdrug

Waterstones

The Works

 

The Radar Award

Barker and Stonehouse

Brewers

Hillarys Blinds

Hobbycraft

Hollister

Oliver Bonas

My 1st Years

Pooky

Sofas & Stuff

 

PROPERTY AWARD CATEGORIES

Best Licensed Heritage and Institution Brand

The Eden Project

English Heritage

Historic Royal Palaces

Liberty

The Metropolitan Museum of Modern Art (The Met)

The National Gallery

National Trust

Natural History Museum

Royal Horticultural Society (RHS)

Science Museum

Victoria & Albert Museum (V&A)


Best Licensed Lifestyle Brand

Country Living

Ford

Goodyear

Gulf

House Beautiful

Jeep

Playboy

Squishmallows

Transport for London (TfL)


Best Licensed Design-Led Lifestyle Brand

Cath Kidston

Clarke & Clarke

Laura Ashley

Morris & Co

Pusheen

Sanderson

Scion

The Smiley Company


Best Licensed Food or Beverage Brand

Baileys

Coca-Cola

Guinness

Kellogg’s

KFC

Myprotein

Pepsi

Reese’s

SLUSH PUPPiE

 

Best Licensed Fashion or Talent Brand

Ed Hardy

Eleanor Bowmer

Emma Bridgewater

Kelly Hoppen

Matthew Williamson

Meg Hawkins

Sara Miller London

Style Sisters

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