THE BRAND AND LIFESTYLE LICENSED PRODUCT CATEGORIES
This section of the website allows you to enter all of the product award categories of The B&LLAs.
These annual product awards are specifically for ranges and/or individual items of licensed brand merchandise. These product awards are for specific licensed brand products that have been launched at retail (including in the UK in bricks & mortar stores and/or online) between 1 January 2024 - 31 December 2024.
These awards are not for entertainment or film-based licensed products, they are for brand and lifestyle licensed products.
The entry procedure for these awards is entirely online – no physical products need to be submitted. All entries will be judged by an extensive panel of retail buyers
The closing date for entry submission is Thursday 6th March, 2025.
For all of the product categories you will be asked to register and create a password. Once you have done this it will mean that you will be able to save your submission and edit a entry right up to the deadline.
Click on the relevant category box below to see the full criteria and begin your entry (If you haven’t registered with a password it will ask you to do this)
Good Luck!
Best Brand Licensed Fashion Accessories or Lifestyle Product or Range
Open to: All brand licensed fashion accessories of lifestyle products or ranges (including eyewear, jewellery, scarves, watches, handbags, luggage, footwear and headwear) launched into UK retail between 1 January 2024 to 31 December 2024.
Best Brand Licensed Food or Beverage Product or Range
Open to: All brand licensed food or beverage products (including fresh, ambient, dried, frozen, bottled or canned food stuffs plus non-alcoholic and alcoholic beverages) launched into UK retail between 1 January 2024 to 31 December 2024.
Best Brand Licensed Health & Beauty Product or Range
Open to: All brand licensed health and beauty products or ranges (including fragrances, bath and body, cosmetics, personal care items and vitamins) that were launched into UK retail between 1 January 2024 to 31 December 2024.
Best Brand Licensed Adult Apparel Product or Range
Open to: All brand licensed adult apparel products or ranges (including formal and casual wear, daywear, nightwear, underwear and sportswear) that were launched into UK retail between 1 January 2024 to 31 December 2024.
Best Brand Licensed Gifting Product or Range
Open to: All brand licensed gifting products or ranges (including gift-packaged products or kits, family games, greeting cards, calendars or stationery), that launched into UK retail between 1 January 2024 to 31 December 2024.
Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range
Open to: All brand licensed homewares, kitchen & tabletop products or ranges (including tableware, cookware, glassware, cutlery & utensils, storage and cleaning items) that were launched into UK retail between 31 January 2024 to 31 December 2024.
Best Brand Licensed Children’s Product or Range
Open to: All brand licensed products or ranges aimed specifically at children (including apparel, accessories, toys, games, publishing, furniture and home décor items) that were launched into UK retail between 1 January 2024 to 31 December 2024.
Best Brand Licensed Electrical & DIY Products or Range
Open to: All brand licensed electrical & DIY products or ranges (including SDAs, DIY & tools, home appliances, lighting and batteries, personal care products, smart tech & phones and sound, vision & computing ) that were launched into UK retail between 1 January 2024 to 31 December 2024.
Best Brand Licensed Home Decor Product or Range
Open to: All brand licensed home decor product or ranges (including soft furnishings, bedding, paint, wallpaper, furniture, textiles including kitchen textiles and bathroom) that were launched into UK retail between 1 January 2024 to 31 December 2024.
Inspired Innovation Brand Licensed Product or Range Award
This award recognises truly inspired product creation involving a brand licence. Entries can be for a single product, range (of any type) or experiential in nature. It can involve collaborations, but a brand licence (non-entertainment) has to be part of this.
The entry has to have been on sale or visible in the UK between 1 January 2024 to 31 December 2024 though it can have had a presence elsewhere in the world too.
All entries will be judged on their inspirational innovation. Products/ranges can be entered into this award as well as in another category – or it could be for something that doesn’t quite fit existing categories due to their inspirational nature.
The Sustainability Brand Licensed Range Award
This award recognises and rewards a brand licensed products/range’s credentials on the sustainability front. Entries can be for a single product or range (of any type). It can involve collaborations, but a brand licence (non-entertainment) has to be part of this.
The entry has to have been on sale or visible in the UK between 1 January 2024 to 31 December 2024. though it can have had a presence elsewhere in the world too.
Products/ranges can be entered into this award as well as in another category .